POSITION TITLE: Vice President of Marketing
DEPARTMENT: Marketing
POSITION REPORTS TO: CEO
STATUS: Employee, Full Time, exempt
LOCATION: Clearwater, Florida
BENEFITS: Eligible for standard company benefits
Candidate must be willing to relocate; if not local, and work in the Largo, FL offices.
Who We Are:
The FASTer Way to Fat Loss is the premier virtual intermittent fasting fitness and nutrition program on the market today, we are focused on the whole health and well-being of our clients. We are known for an exceptional member experience with the highest quality programming using cutting-edge strategies aimed at helping our clients become well, prevent disease and fulfill their purpose with energy.
The FASTer Way’s science-backed strategies help fuel our mission to help women and men get well, prevent disease, and live their lives with energy and purpose. Since its creation in 2016, the FASTer Way has served nearly 200,000 clients and was recently named the #1 fastest-growing digital fitness plus nutrition company in the country by Inc. Magazine
All members of our team lead through FASTer Way Core Values:
Bold Action
Excellence
Integrity
Adaptability
Generosity
What You Will Do:
If you love wellness, and want to make a measurable impact with the fastest growing online fitness plus nutrition brand in the country, this could be your dream job.
Reporting into the Founder and CEO, The Vice President of Marketing is responsible for all tactics, programs, and strategies that drive lead generation and create interest and demand for the FASTer Way to Fat Loss. The qualified candidate will have a proven track record of content creation distributed amongst Public Relations, Product Marketing, Creative Services, Advertising, Strategic Relationships, Direct, Event, Channel and Digital / Online Marketing to drive lead generation and brand awareness for FASTer Way products.
The Vice President of Marketing works cross-functionally with Operations and Sales teams to ensure proper messaging of features, benefits and positioning. This position is also responsible for planning, organizing, staffing, training, and managing all advertising and marketing functions to achieve the FASTer Way’s objective of sales, growth, profits, and visibility while ensuring a consistent marketing message and positioning on a national basis.
Responsibilities:
Drive vision and integrated channel strategies for growth marketing efforts to exceed targets, with a focus on improving LTV : CAC. This includes managing responsibility to reach customer acquisition goals across digital (paid social, paid search, SEO/SEM, programmatic, affiliate, mobile/app, video, emerging, and traditional channel marketing).
Focus on delivering an agreed number of high-quality, qualified leads to sales in support of new ACV targets.
Responsible for competitive analysis, strategies, and tactics.
Lead strategic planning and the development and implementation of integrated marketing initiatives, focusing on lead generation, brand identity, product marketing, content marketing, creative, marketing communications, corporate events, social media, corporate website, communities, and public relations.
Measure the effectiveness of the marketing department and implement improvements. Define metrics of success, measure impact and performance, and optimize to hit target results.
Oversee creative services for internal and external target audiences.
Drive website optimization initiatives partnering with the sales team targeting sales strategies.
Further merchandising and apparel initiatives through data driven marketing strategies.
Build, further develop, and leverage relationships with industry media to evangelize brand, mission, and movement in the market.
Responsible for creating annual or biannual strategic and tactical marketing plans.
Maintain complete sales material support for indirect channel and partnership sales.
Qualifications:
You are an energetic and skilled marketing visionary with deep experience (10+ years) preferably in digital nutrition/fitness or relatable industry. 7+ years leading high-performing marketing team members (internally and externally).
Bachelor’s degree required. Master of Business Administration in related discipline preferred.
You are an intellectual thought-leader with the proven strategic ability to create a marketing organization that is clearly both fully aligned with the FASTer Way to Fat Loss’s goals, aspirations and strategies.
Along with your solid understanding of platforms and demonstrated success with CRM and marketing automation, analytics, and PPC, you have proven skills sourcing high volumes of MQLs via a mix of partner, digital ads, traditional advertising, sponsorship, etc. In addition, you are experienced and conversant in digital and social marketing. You understand the role that a great marketing team can play in creating and establishing a brand. You are confident, organized, professional, creative and an adept problem-solver.
Not only are you a thinker, but also a doer who enjoys both developing and executing a plan. You can easily demonstrate and give examples of your success driven by personal passion and energy. You have the ability to work in an entrepreneurial environment and can roll up your sleeves and multi-task. You can see across disciplines and are a natural and enthusiastic collaborator.
You are also highly strategic in your identification and pursuit of new ideas and strategies and have strong oral and written communication skills. A responsible self-starter, you are stimulated by the opportunity to make a real difference.
Benefits: We offer a fun, fast-paced environment, competitive compensation, and once in a lifetime opportunity to board the rocket ship.
Compensation: $225k annually + bonus potential, compensation is based upon candidate skills and capabilities entering the role
PLEASE SUBMIT YOUR RESUME TO HR@FASTERWAYTOFATLOSS.COM.
Tress Marketing Solutions, LLC is an equal opportunity employer. It is our policy and practice to comply with all applicable fair employment practices and equal opportunity laws. We recruit, employ, train, compensate, and promote without regard to race, creed, religion, color, national origin, ancestry, age, sex (including pregnancy), sexual orientation, marital status, familial status, gender identity or expression, or any other applicable classification protected by law.