POSITION TITLE: Vice President of Digital Marketing
DEPARTMENT: Digital
POSITION REPORTS TO: CEO
STATUS: Employee, Full Time, exempt
LOCATION: Clearwater, Florida
BENEFITS: Eligible for standard company benefits
Who We Are:
The FASTer Way to Fat Loss is the premier virtual intermittent fasting fitness and nutrition program on the market today, we are focused on the whole health and well-being of our clients. We are known for an exceptional member experience with the highest quality programming using cutting-edge strategies aimed at helping our clients become well, prevent disease and fulfill their purpose with energy.
The FASTer Way’s science-backed strategies help fuel our mission to help women and men get well, prevent disease, and live their lives with energy and purpose. Since its creation in 2016, the FASTer Way has served nearly 200,000 clients and was recently named the #1 fastest-growing digital fitness plus nutrition company in the country by Inc. Magazine.
What You Will Do:
If you love wellness and want to work for one of the fastest growing online fitness and nutrition brands in the country, this could be your dream job. Our ideal candidate has a solid digital marketing background and work experience managing a variety of promotional projects end-to end, inducing paid advertising campaigns and digital marketing techniques. They should have thorough knowledge of how to run a social media campaign and in depth understanding of web analytics. The Vice President of Digital Marketing will have a proven track record of leading performance marketers at a rapidly scaling organization to deliver on aggressive company business goals.
Essential Functions
The VP of Digital Marketing will build and manage promotions, advertising campaigns, and the overall digital marketing plan for our organization. Casting strategic vision in order to develop brands, optimize pre-launch marketing strategies, and monitor key data points like audience growth and brand awareness are key responsibilities of this role. The position will work with other senior leaders within the organization to coordinate marketing efforts, oversee marketing teams, and ensure that the company has all of the assets necessary for each advertising campaign. Occasionally this role may be asked to arrange for deals and partnerships with other companies, provide input on our corporate charitable actions, and decide which customer leads are worth pursuing. Overall the role will be expected to lead digital research in pursuit of valuable insights to drive strategic and tactical planning for existing clients and new business efforts. Develop strategies and tactics for integrated, multi-channel marketing programs designed to achieve brands’ business objectives, for both existing and prospective clients.
Serve as the digital expert on multidisciplinary teams (e.g., Account, Creative, UX, Technology, Media, Medical) supporting existing clients as well as new business pitches
Lead multi-channel marketing (MCM) planning efforts, consisting of: discovery, customer segmentation strategy, messaging strategy, content strategy, channel planning, communication mapping, and measurement planning
Develop, refine, and present innovative digital ideas/programs at new business pitches
Help Account teams identify key opportunities for growth; develop, refine, and present innovative digital ideas/programs to existing clients
Oversee the execution of sold digital projects/programs from conception through execution to ensure strategic alignment remains intact
Drive digital analytics practice at the agency by clearly defining objectives and KPIs, generating reports, providing performance analysis, and developing recommendations for optimization
Provide ongoing digital thought leadership across the agency network and existing client base, and infuse strong digital thinking across all agency roles and processes.
Keep the agency and its clients abreast of emerging digital trends/technologies and innovative digital marketing programs, both within and outside of healthcare
Provide sound business justification to current and prospective clients for investment in digital marketing (e.g., based on market trends, audience insights, program analytics)
Develop, implement, and evangelize digital marketing best practices across the agency
Design and lead digital training and workshops, both internally and with client
Develop and publish POV material on relevant digital marketing topics
Experience with python, Microsoft BI.
Deliver positive ROI for lead conversion into clients. With at least a 3x ROI vs LTV
Possess analytical, statistical, and programming skills to collect, analyze, and interpret large data sets
Mine and analyze data from company databases to drive optimization for digital marketing, SEO
Other duties as assigned
QUALIFICATIONS:
Demonstrated leadership, organizational, and operational skills with a proven ability to handle multiple tasks and projects
Proven work experience as a VP of Marketing, marketing director or other senior role
Solid knowledge of SEO, web analytics and Google Adwords
Experience with CRM software and digital marketing tools and techniques
Confident, driven and dynamic leader
Demonstrates excellent verbal and written communication skills
Ability to engage and collaborate with clients and team members
Demonstrated ability to think and work independently with limited supervision
Effective interpersonal skills to be capable of working with all levels of office personnel
Goal and deadline oriented
BS Degree in Marketing, Communications or relevant experiences accepted
SKILLS/TECHNICAL REQUIREMENTS: Applicants must have experience with:
CMS management
CRM management
Data management
Zapier
Google Suite
Slack
Squarespace/Wordpress (or similar development/website software)
Ideal candidates will have experience with:
Post Affiliate Pro or similar software
SamCart or similar e-commerce system
ActiveCampaign or similar ESP
Kajabi or similar software
FASTer Way Mission Statement
As the premier virtual intermittent fasting fitness and nutrition program on the market today, we are focused on the whole health and well-being of our clients. We are known for an exceptional member experience with the highest quality programming using cutting-edge strategies aimed at helping our clients become well, prevent disease and fulfill their purpose with energy.
FASTer Way Core Values:
Bold Action
Excellence
Integrity
Adaptability
Generosity
Culturally, we seek team members who are interested in:
Exercise
Nutrition
Personal Growth
Relationships and people
Humor
Fun
Self-Reflection
Benefits
We offer a fun, fast-paced environment, competitive compensation, health insurance reimbursement, and once in a lifetime opportunity to board the rocket ship.
FASTer Way Commitment
FASTer Way to Fat Loss (a subsidiary of Tress Marketing Solutions, LLC) is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to their race, gender, religion, ancestry, national origin, sex, sexual orientation, age, disability, marital status, veteran status or medical condition.
The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, abilities and physical demands. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate. By signing below, I acknowledge and affirm that I have read, understand and discussed any problems that I may have fulfilling the duties outlined in the above job description with Human Resources.
INTERESTED CANDIDATES SHOULD SUBMIT A COVER LETTER AND RESUME TO:
hr@fasterwaytofatloss.com